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Facilitation, Brand Strategy & Product Marketing
Collaborative brand growth and product marketing in partnership with companies making a positive impact.
I'm a strategist specialized in brand strategy, product marketing & facilitation with +8 years of experience working for local and international brands. I trust in the power of collaboration to structure brands' identity & voice & launch resonating products.
My journey started in Brazil, after graduating from advertising and business in Vancouver, Canada. In digital marketing and facilitation, I saw innovative opportunities to learn, build and grow my career while surrounded by inspiring creatives, strategists, and business people.
After working on brand positioning and innovative product launches like Spotify, Gol Airlines, and Sadia as a strategist, I took part in the startup boom in Brazil early in 2016 to work in AI, Foodtech, and Fintech. This period marked professional growth, leading my career to collaborative experiences like launching the cryptocurrency product at Nubank and leading a brand marketing team at baraka in Dubai in 2022.
On the side, I transformed a side project into a small business. My entrepreneurial and creativity always pushed me to innovate with multiple facilitation sessions, prototypes and projects. I co-founded SOMOS 55, a D2C lifestyle brand that flourished through over 15 collaborations with Brazilian artists and international brands like Nubank, Japas Brewery, SumUp, Inhotim, and Kayak.
I also did a podcast on mental health during my sabbatical period, and I blog on Papo Possível in 🇧🇷 to bring inspiration from stories of bright people.
As part of continuing education, I've been involved with facilitation activities, helping individuals, groups, and organizations solve problems faster, cheaper & better.
I speak fluent English & Portuguese. Spanish is on its way.
I am a Spanish resident and currently living in Madrid.
I spend my leisure time actively playing sports, exploring the outdoors and meeting interesting people.
You can find more on Linkedin or contact me via this website.
Services
I collaborate with my clients to capitalize on their brand potential and grow their companies with resonating product launches in three practice areas.
Product
How the product reaches to the right audience
Brand
How the audience cares about your brand and how it expresses itself
Facilitation
How a team explores its collective intelligence to solve problems faster and better
A step forward about me
Creative collaborator
I'm about teamwork, diverse viewpoints, and creating better results together. In and out of work, I join other forces to better paddle in the same direction. I believe in the power of facilitation: the collective intelligence.
Truth seeker
The purpose of things drives my curiosity and creativity. I naturally dive into subjects to get the whole picture. That's why I'm proud of my industry-agnostic career.
Entrepreneurial spirit
Making things better is part of my essence. Either finding opportunities for products and brands, offering a new perspective or creating prototypes, I connect the dots to combine things, resources, and efforts for better efficiency.
Strategic driver
Weird to say it, but I enjoy exploring my vision and strategic-thinking. I innately mix intuition and analytical skills to get the whole picture quickly, point direction and build bridges between people.
Sustainable hard worker
My focus goes well for 3-4 hours max, then I need to go for a recharging activity like a breezy walk, an inspiring chat, or a cup of matcha before getting back l. I figured it out, and it makes me feel smart when I follow it consciously. Are you like that too?
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